Every website goes through a life cycle. The project starts with a basic site, which leads to a major website refresh, which leads to a redesign with specific goals in mind. The latter could lead to another major website refresh, but that depends on how driven the business is. Anyway, businesses must take a strategic approach to their website redesign. Know what isn’t working, what does currently work, and what goals they wish to achieve.
If businesses do not have an optimized web design, how will they take advantage of their existing web traffic? Worse, what happens if the web design is causing people to avoid visiting their site at all?
To maximize return on investment, businesses should develop a website redesign strategy and implement it.
How Do You Know if Website Refresh and Redesign is Required?
When you’re rebranding your business, a website refresh and redesign can be an effective tool. On the other hand if your:
- Conversions and sales are decreasing
- Received complaints about UX/UI
- Design look outdated
- Design is not mobile responsive
You need to refresh and redesign your website.
Analyze Traffic To Your Website And Get A Better Understanding Of The Audience Who Comes To It
Experience shows, that identifying your most valuable pages is one of the most overlooked parts of a website redesign. But finding out what the important pages are is only half of the story: you also need to know who is visiting them, and why.
A few years back, research from Google showed four main intent types that drive people to a website: ‘I want to know’, ‘I want to buy’, ‘I want to do’, and ‘I want to go.
The first two types are generally focused on information-gathering or researching a product before making a purchase decision. They may not lead directly to sales but they can be just as valuable for building trust and establishing yourself as an authority in your industry – because these kinds of visitors are likely to buy from you eventually.
The latter two types, however – ‘go’ and ‘do’ – tend not just towards purchases but repeat purchases. These visitors are ready-to-buy customers who will often become loyal followers if they get what they need from their first visit.
The Benefits of a Website Refresh
- Improved SEO and site performance
- Refreshed content
- Responsiveness for all screens
- Improved security
To Conclude
Many factors can affect how a website is designed, including customer preferences, browser technologies, design practices, and accessibility standards. It’s important to keep up with these factors so that you can create a website that will work well for your customers.
Redesigning a website and website refresh is a lengthy process, requiring optimization and improvement. However, it can pay off in the end.