Graphic design is the product of visual arrangements to solve problems and communicate ideas through imagery, typography, and color. Due to the diversity of graphic design, every graphic design style needs specific sets of skills and techniques. Graphic design is an ever-growing specialization, and the demand for specialized designers is on the rise. When an organization is looking for the right individual to take on a design job, knowing the different types of graphic design will help identify the specialist easier. In this microblog, VGH mentions two styles of graphic design.
Marketing Graphic Design
Companies rely on successful marketing efforts to tap into their target audience’s decision-making methodology. Excellent marketing engages people based on their wants, needs, awareness, and satisfaction with a product, service, or brand. People will always find visual content more engaging, and graphic design helps organizations communicate more effectively. Below you can find a few examples of Marketing graphic design.
- Infographics
- Infographics
- Postcards and flyers
- Signage and trade show displays
- Email marketing templates
- Social media ads, banners, and graphics
Motion Graphic Design
The motion graphics design field considers animation, audio, typography, imagery, video, and other effects. Since technology improved and video content became king, the demand for graphic designers has risen. Depending on the industry, a solid understanding of marketing, coding, and 3D modeling can be definite assets.
Examples of motion graphic design are:
- Trailers
- Promotional videos
- Websites
- GIFs
- Animated logos
- Title sequences and end credits
On A Final Note
All of the above is to say that there’s more to graphic design than meets the eye, and anyone who doesn’t see that is doing everyone involved a huge disservice. If you want your project to be impactful, and if you want it to succeed, make sure you hire a graphic designer who understands all the principles outlined in this article. There’s no point bucking tradition or reinventing the wheel—better to keep doing things in the standard way and focus on creating art with other talented people. That’s what makes projects unique, which makes graphic design such a powerful art form. When it works as intended, it does create something extraordinary.
